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Source: 2011 Ad Tracking Study. The survey results are based on1200 online interviews with a national random sample of adults (ages18+) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of1200 respondents at a 90% confidence level with a margin of error of +/-2.4%. The study was conducted betweenSeptember 12–November 20, 2011 by Millward Brown, a leading global market research organization.